大香蕉视频

Home decoration will meet the peak season, smart home is favored

[brief description] Spring flowers bloom, see you in the lake. With the resumption of construction materials market in Zhengzhou, family decoration has started.

Home decoration will meet the peak season, smart home is favored

[brief description] Spring flowers bloom, see you in the lake. With the resumption of construction materials market in Zhengzhou, family decoration has started.

  • Classification: Brand dynamics
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  • Release time: 2020-04-08
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Spring flowers bloom, see you in the lake. With the resumption of construction materials market in Zhengzhou, family decoration has started.

Henan Business Daily reporter visit found that affected by the epidemic, improved decoration is becoming a trend, smart home products are hot selling, building materials industry sales or ushered in a V-shaped rebound.

market

It is expected that home decoration will usher in sales peak season

In the past Qingming holiday, Ms. Zhou, a citizen of Zhengzhou, chose a different way of holiday: to visit the building materials market.

Because of the epidemic, her new house, which was handed in years ago, has been delayed. During the three-day Qingming holiday, Ms. Zhou visited the people's Square, Jinma Kaixuan, South China City, etc., and paid some deposit. At present, the workers have entered the construction site.

At present, Zhengzhou's building materials and home furnishing market, such as Wankelong, Huafeng lighting industry, jintaicheng Lighting Plaza, South China City, people's Square, Jinma Kaixuan, etc., have resumed work.

A market manager in the people's Square said that due to the epidemic situation, the starting time of the building materials market after the year was postponed, but the home decoration was just needed. With the alleviation of the epidemic situation, home decoration has been started in early March.

A marketing manager of Jinma Kaixuan said that when the market did not officially resume work in early March, some merchants had received many orders. After negotiation, the market allowed merchants to ship and purchase goods from the warehouse within a limited period of time when the store was not operating.

"Before March 20, I had received more than a dozen orders." Jinma Kaixuan, a ceramic tile merchant, said that before the Spring Festival, there were a batch of real estate delivery in Zhengzhou, and the epidemic situation made the family decoration time late, but it will not be absent. It is expected that in April and may, after the building materials and home furnishing market is fully back to work, it will usher in the sales peak season, or cause a V-shaped rebound.

Mr. Xie, who sells sofas and bedding in South China City, said he had been able to earn about 30000 yuan a day since the market resumed work on March 15.

How to restart the "recovery key" in Xi'an home furnishing stores?

change

1. Epidemic situation helps improve decoration growth

The sudden outbreak of the epidemic highlights the status of "home" in people's minds, so some citizens have to change the decoration demand and budget.

When there was no decoration, Mr. Zhao, a citizen of Zhengzhou, originally intended to "simplify and simplify it", and to repair and re decorate light. During the epidemic period, he stayed at home for a month or two, and his concept also changed. "People's life is not long. Home is the most relaxing place, so we should try our best to install it." Therefore, Mr. Zhao raised the budget from 150000 yuan to 200000 yuan.

Ms. Zhao, who sells doors in the people's Square, said that since 2017, the price of quiet doors was 4500 yuan higher than that of ordinary doors. Before that, only 40% - 50% of customers could accept it. After the epidemic, the sales volume also increased slightly.

The data says, "there are 372300 hours in your life, and you will stay at home." People who are usually busy have experienced the day and night of getting along with their families during the epidemic. In their hearts, they may have equated "house" with "home".

2. Multifunctional smart home is more popular

Mr. Wang, a merchant of Wankelong Furniture City, who has been operating in the home furnishing industry for 16 years, said that the epidemic has reduced sales in the home furnishing industry by at least 50%“ The epidemic has led to a decline in purchasing power. Now there are more inquiries and fewer orders in the circle of friends. " Mr. Wang said that most of his shop's business was wholesale in counties and cities. However, affected by the epidemic situation, the business of county and city dealers was not good, and the number of purchased goods was low. Compared with last year, the price dropped by about 10% this year, and the sales volume in the circle of friends was reduced by one third.

Because the number of styles developed a year ago is not much, at present, both manufacturers and dealers are abandoning the old models, and manufacturers dare not push new models as frequently as before, and the new models developed are also trying to reduce the cost.

There is also an obvious change is that compared with the traditional home, intelligent, multi-functional home is more popular.

Qijiawang Research Institute recently released the "Xinguan household decoration user report" shows that during the epidemic period, among the most popular healthy home products, fresh air system and air purifier ranked top two. In addition, disinfection cabinet, ultraviolet disinfection lamp, intelligent toilet cover, clothes care machine with sterilization function, medicine box with disinfection function, intelligent shoe cabinet with drying and sterilization function are also very popular.

3. Some merchants went to Beijing manufacturers to learn how to expand customers through shaking tone and live broadcasting

The epidemic has also spawned new sales channels, such as circle of friends, tremolo, live broadcast, etc.

Although Mr. Wang's market didn't return to work until April 1, he began to "dry" goods in his circle of friends from March 7. From April 5 to 7, as an agent in Central China, he went to Beijing for a visit and study.

"On the one hand, I'm here to attend the new product launch; on the other hand, I'm here to learn how to sell through shaking and live broadcasting." Mr. Wang said that during the communication with the general representatives from Kunming, Suzhou and Nanjing in recent days, he found that the epidemic had a great impact on the home furnishing industry, and live sales was the general trend.

No matter how the sales form changes, merchants generally reflect that when purchasing power declines, citizens are more willing to spend money on big brands and products with good reputation.

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